Water filter company Brita is giving new meaning to the phrase ‘ugly Christmas sweater’ this holiday season by selling sweaters actually made from something ugly: single-use plastic.
More than 20 billion plastic water bottles pollute the planet each year — a troubling fact that Brita is drawing attention to with its new line of holiday merchandise.
Now available on Amazon for $24.99 each, the kitschy Christmas and winter-themed sweaters are woven from single-use plastic waste, and also come packaged with a more environmentally-friendly reusuable water bottle.
A twist! Brita is selling a line of ugly Christmas sweaters on Amazon for $24.99 each
Eco-conscious: Each one is made from 80% recycled materials, including 40% recycled plastic
Change habits: They also come with a 26 oz. Brita Premium Filtering Bottle
The clever sweaters come in five festive designs featuring snow, red and green patterns, and what appear to be Christmas tree lights.
But upon closer look, the patterns actually include those pesky plastic water bottles, as well as sea life like sharks, dolphins, fish, and polar bears that are endangered by pollution.
The brand explains that it chose ‘imagery of plastic waste and its ugly impact on the environment.’
Most importantly, though, each sweater is made from 80 per cent recycled materials, including 40 per cent recycled plastic, ‘making it truly the ugliest of ugly sweaters (inside and out)’.
Wasteful: Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled
Clever: The brand explains that it chose ‘imagery of plastic waste and its ugly impact on the environment’
What’s more, each ones comes with a 26 oz. Brita Premium Filtering Bottle, which shoppers can use to filter chlorine from tap water on the go, ditching bottled water for good.
Brita points out that Americans use 2,000 single-use plastic bottles every second, and nearly 70 per cent of those are not recycled — meaning they end up in landfills, rivers, and oceans.
Plastics don’t biodegrade, so when they end up in landfills, they take to 1,000 years to break down, and even then it’s only tiny particles that contaminate our soil and water.
They also float around or break down into microplastics in oceans, disturbing marine line.